Pay Per Click Advertising: What Is It and Why Is Important?

As in my previous post I describe What is PPC what I am going to tell you little about PPC i.e Pay Per Click. Pay per click Advertising or PPC is an online ad strategy that is intended to drive traffic to your website base on a “auction like” model where website owners pay to the search engines or social media portals. 

Advertisers bid on keywords or phrases that are important for the market that they are targeting.  When a search engine or a social media portal gets an inquiry related to the keyword or phrase that you are bidding for, a banner is placed so that users can click on it and be directed to the intended “landing page” that will disclose the information the user is looking for. It is important to understand that PPC can be an expensive ad method if the keywords you bid on are very competitive and get a lot of traffic.  Popular keywords will cost more but can also bring more traffic to your website; this is why it is important to let experts manage a PPC campaign.PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest ROI.I am going to mention 4 reason that's why PPC is most beneficial :

1. Pay Per Click Helps You Find Problems With Your Offering, Promos, or Website
2. Pay Per Click Brands Your Company While Selling Its Offerings
3. Pay Per Click Yields a High Return on Investment
4. Pay Per Click Gives You Instant Targeted Traffic

What is PPC?

 


PPC(Pay Per Click) is a business model where by a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on the advertisement. PPC implements the alleged affiliate model that provides purchase opportunities. It is simply define as "the amount spent to get an advertisement clicked".

               







Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

 

What is SEO?

SEO stands for "Search Engine Optimization". Mainly it is the process of improving the visibility of website and getting the traffic on website. Search Engine Optimization is broken down in two basis areas: On page optimization,off page optimization.On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers,only to create back links.

• Types of SEO:- There are two major types of search engine optimization.

1. White hat SEO('good kind')

2. Black hat SEO('not so good') 

1.White Hat SEO:

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

2. Black Hat SEO:

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some example of black hat seo is Keyword stuffing,copy content.

• SEO Services:

                  There are a number of SEO services which can help improve the organic search engine rankings of a website. These services include, but are not limited to, on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

What is Google

Google is the most popular search engine in the world. Google is developed by Larry Page and Sergey Brin who is Ph. D. students at standford university. They developed a search engine algorithm that ranked Web pages not just by content and keywords, but by how many other Web pages linked to each page. Some sites do not follow google guidlines such as keyword stuffing, link exchange cloaking etc. To remove this problem google update their algorithm time by time.

 

What is SEM?

Search Engine Marketing (SEM):-  Search Engine Marketing a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results. As the name suggest that SEM is a marketing strategy which a webmaster follow to rank a website. It is divided into two parts:-

1. SEO (Search Engine Marketting)
2. PPC (Pay Per Click) 

Internet marketing

• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Steps of SEO Marketing:-

1. On-page 
2. Off Page

1. On Page:- SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

2. Off page:- Off page is  2nd part of search engine  optimization.Off page is most important in seo.Without Off page website is not showing in ranking and .it is very important for search engine.

All Off page SEO Steps:

1. Bookmarks submission

2. Classifieds Ads  submission

3. Business listing

4. Directory Submission

5. Press Release

6. Article Submission

7. Form Posting

8. Blog Creation And Commenting

9. RSS Submission

10. PPT Submission

11. Search Engine Submission


Pay Per Click (PPC):- Pay-per-Click Advertising (or PPC) is a term used to describe online advertising schemes such as Google Ad words or Yahoo! Search Marketing.

Seven steps of PPC Advertisement:-

1. Business Goals
2. Target Audience
3. Keyword Research
4. Campaign Structure
5. Ad Copy
6. Landing Page Development
7. Campaign Settings
8. Statistical Analysis
9. Refinement
10. Bid Management