HRH5ST7lxc7H9Q4VOU5W1K2a6R4cYhyR4mnLEC-8gWI Search Engine Marketting: What is SEO?

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Monday, 20 January 2014

What is SEO?

SEO stands for "Search Engine Optimization". Mainly it is the process of improving the visibility of website and getting the traffic on website. Search Engine Optimization is broken down in two basis areas: On page optimization,off page optimization.On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers,only to create back links.
  • Types of SEO:- There are two major types of search engine optimization.

1. White hat SEO('good kind')
2. Black hat SEO('not so good') 

1.White Hat SEO:

White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

2. Black Hat SEO:

Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Some example of black hat seo is Keyword stuffing,copy content.

  • SEO Services:

                  There are a number of SEO services which can help improve the organic search engine rankings of a website. These services include, but are not limited to, on-page optimization, link building, search engine friendly website design and development, and search engine friendly content writing services.

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