What is Google

Google is the most popular search engine in the world. Google is developed by Larry Page and Sergey Brin who is Ph. D. students at standford university. They developed a search engine algorithm that ranked Web pages not just by content and keywords, but by how many other Web pages linked to each page. Some sites do not follow google guidlines such as keyword stuffing, link exchange cloaking etc. To remove this problem google update their algorithm time by time.

 

What is SEM?

Search Engine Marketing (SEM):-  Search Engine Marketing a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results. As the name suggest that SEM is a marketing strategy which a webmaster follow to rank a website. It is divided into two parts:-

1. SEO (Search Engine Marketting)
2. PPC (Pay Per Click) 

Internet marketing

• Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

Steps of SEO Marketing:-

1. On-page 
2. Off Page

1. On Page:- SEO has traditionally divided into two main areas; on-page optimisation which covers what can be done on the pages of the website itself, and off-page optimisation which covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about social media SEO - the future proofed SEO strategy that delivers outstanding results now.

2. Off page:- Off page is  2nd part of search engine  optimization.Off page is most important in seo.Without Off page website is not showing in ranking and .it is very important for search engine.

All Off page SEO Steps:

1. Bookmarks submission

2. Classifieds Ads  submission

3. Business listing

4. Directory Submission

5. Press Release

6. Article Submission

7. Form Posting

8. Blog Creation And Commenting

9. RSS Submission

10. PPT Submission

11. Search Engine Submission


Pay Per Click (PPC):- Pay-per-Click Advertising (or PPC) is a term used to describe online advertising schemes such as Google Ad words or Yahoo! Search Marketing.

Seven steps of PPC Advertisement:-

1. Business Goals
2. Target Audience
3. Keyword Research
4. Campaign Structure
5. Ad Copy
6. Landing Page Development
7. Campaign Settings
8. Statistical Analysis
9. Refinement
10. Bid Management